Auto Maker’s
Commercial Featuring Detroit’s Selected of God’s Rendition of Eminem’s “Lose
Awarded Emmy for ‘Outstanding Commercial’ in Creative Arts

DETROIT, MI, September 14,
The Academy of Television Arts & Sciences awarded the
2010-2011 Creative Arts Primetime Emmy Awards for programs and individual
achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the
Chrysler brand’s 2011 Super Bowl commercial “Born of Fire.” The two minute
commercial features multi-platinum recording artist Eminem and Selected of
God’s awe-inspiring rendition the rapper’s “Lose Yourself”, over poignant images
of the city of Detroit and Chrysler’s 200. (

Upon its premiere this January, “Born of Fire”
received such acclaim that it lead to an offer from Chrysler to shoot a full
length music video featuring Selected of God. Created in partnership with Eight
Mile Style LLC, a Detroit-based publisher of Eminem compositions; the choir’s
version of “Lose Yourself” is now available for purchase on iTunes and the
accompanying music video, is rapidly becoming a viral hit receiving over 216,000
view in just a few weeks.

“The Chrysler Brand is thrilled to win a
Creative Arts Emmy Award for our Super Bowl commercial, ‘Born of
said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
“Born of Fire was more than a commercial about the Chrysler 200, it was our
anthem and signified the return of the Chrysler Brand and our company. We are
honored to be given this award and would like to share it with the wonderful
people of Detroit who served as our inspiration and, of course, the hard-working
employees of Chrysler Group LLC.”
Free Press)

In keeping with the mantra ‘Never Giving Up, Always
Giving Back’, all proceeds from the song’s iTunes sales are being donated to
three Detroit-based charities:

● Abayomi Community Development
● The
● Robert
S. Shumake Scholarship Foundation:

As a result of its role in the project’s success,
Selected of God Choir was appointed by Chrysler as the ambassadors of the
“Imported from Detroit” movement and is currently recording a full length

Upon learning of the Emmy win, Selected of God Director, Larry
Callahan and Music Director, Stephen Anderson expressed, “we began to
rejoice at the fact that we played a part in touching the world through a
message that came out of Detroit.”
Callahan added,“We are thankful to
Chrysler, for orchestrating what is becoming an EPIC movement.”

Selected of God Founder and Director Larry Callahan
(Selected of God Founder and
Director Larry Callahan)

Photo by Eric

Founded in 2002, Selected of God was formed
with a mission of sharing the love of Jesus Christ through song; The celebrated
choir has graced stages with some of Gospel’s premier musical talents performing
at numerous churches, festivals and venues across the

Selected of God’s “Lose
Yourself” on iTunes:

SoG’s “Lose Yourself Video:

about Chrysler’s Imported from Detroit Project:



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